👋Welcome to our pSEO crash course

Hi! Glad to have you here.

The first version of this course was launched in late 2023/early 2024. Just a couple of months went by since that first version - but in the land of SEO, that's equivalent to 10-15 years.

Aside from dozens of little changes we've made to keep this course fresh & relevant, there's a major difference between v1. and v2. Namely, the fact that this content is no longer gated. Enjoy, no strings attached!

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• Need help implementing your programmatic SEO strategy? Drop us a line.

What's programmatic SEO?

Programmatic SEO is a type of SEO strategy that makes it possible to create content at scale, cost-effectively and predictably. Programmatic content is built by curating a database and delivering this curated data through a layout to address specific user queries. This layout is designed to accommodate the data while providing a unique and valuable user experience.

Programmatic content:

• Shares the same general structure

• Targets similar, but different and specific user needs

• Isn't produced manually (even if its source material is)

What's programmatic SEO used for?

Programmatic SEO tends to be used for:

• Creating and scaling directories

• Producing custom content for account-based marketing

• Creating geotargeted landing pages

• Curating frequently asked questions

• Creating comparison pages

• Delivering specific qualitative data at scale

Great programmatic SEO examples

During this course, we’ll use an imaginary project called “TheWPList” to add hands-on examples to each lesson. But we’ll also refer to some amazing programmatic SEO examples, such as:

• Zapier’s app directory

• Calendly’s integrations list

• Failory’s startup cemetery

• Airtable’s template directory

• Clickup’s comparison pages

The components of a winning SEO strategy

These elements are:

• Purpose

• A head term

• Data

• A content template

• A design template

These five elements will serve as the backbone of this course. We'll tackle programmatic SEO piece by piece, through these elements.

In the next lesson, we'll cover the role of Purpose in your programmatic SEO strategy.

Recommended tools

To make the most out of this course, you'll need:

• A professional SEO platform (SERanking, Ahrefs, or Semrush will do).

• A website builder with a CMS (we ❤️ Webflow, but Framer or even WordPress will do).

• All the user & customer research you can get a hold of.

Ready? Let's dive in!