👨‍🎨Design

Welcome to the sixth lesson in our programmatic SEO course.

Once you've got your content template and your data, it's time to move forward with your design. If you're not a designer or you don't have design resources available, you can simply use a template. There are plenty of free and paid templates online that you can customize to suit your needs. Just make sure that the template you choose:

• Matches your brand’s aesthetics (or can be adapted to match it)

• Is fast and performant

• Is relatively simple, so it can accommodate different content effortlessly

As with your content structure, the design of your pSEO pages should be consistent across your content collection. We usually recommend testing your design with 2-3 different content combinations, to make sure that all your pages will look amazing.

Aside from single pages, you’ll also want to design an index or hub, so users can see what your entire collection has to offer.

This is probably the most conventional step of the pSEO process. You just design your pages, test them, and develop them within your web builder of choice.

On Webflow, you can get started by developing your single-page template and your hub as normal pages, and integrate them with your CMS later.

We’ll explore how to do it in the next lesson.