🌅What's your purpose?
Last updated
Last updated
You could just dive into Programmatic SEO because “it’s what your competitors are doing”. But that’s not good enough to bring you results. You’ll need a strategy. So, before you open your SEO tool and start looking for your head term, ask yourself a simple, three-letter question:
Your programmatic content collection should have a user-centric purpose. It should help your users to move forward in their journey. But it should also have a clear business goal.
Let’s take a look at some examples:
Product comparison pages
To help your users compare your product to a competitor
To engage users in the consideration stage
Integrations directory
To help your existing users to make the most out of your tool by integrating it with their current stack
To attract new users by tapping into your integration partners’ userbase
Pro-tip: Use this table as a template to brainstorm ideas for your content collection.
Get started by asking yourself (and your team) these questions:
What impact do you want your programmatic SEO efforts to have? Is it lead acquisition, positioning, or just niche-adjacent organic traffic?
What role do you want to play in your users' journey? At which stage do you want them to find this content?
What do you want this content to help your users achieve?
Brainstorm some content ideas & gather them on a spreadsheet, along with their purpose & goals.
At this stage, you can pre-select your favorite ideas. But the real filtering will take place when you do your keyword research. At that stage, you’ll be able to assess your programmatic strategy’s true viability.
For this course, we’ll be working on an imaginary website called TheWPList. This website’s centered around a WordPress plugin directory.
WordPress plugin directory
To help creators & entrepreneurs to find the best WordPress plugins for their website, according to their needs and budget
To build a high-traffic, valuable directory where plugin developers will want to advertise
