😡Common programmatic SEO mistakes (+ how to avoid them)

Sometimes, launching a pSEO collection does more harm than good. It’s usually due to at least 1 out of these 4 factors:

• The pages’ content is too thin to provide competitive value

• The Content templates are so packed with static content that it qualifies as duplicate content

• Bad keyword management leads to redundant pages - thus, content cannibalization

• There’s a mismatch between data, content & goals

Here are 10 questions you should ask yourself/your team to make sure you’re not incurring in these mistakes:

Thin Content

• Is the information provided on each page in your programmatic SEO collection comprehensive and relevant to the targeted audience?

• Do the pages in your programmatic SEO collection address specific user queries or concerns effectively?

• Are you proactively identifying new topics or trends to incorporate into your programmatic SEO content strategy?

Duplicate Content

• Are you using modifiers that would result in the same content being filtered on two different pages?

• Approximately what percentage of your content template’s material is static?

• Will dynamic content fill your content template with relevant, considerable value? Or will it just fill in a couple of details?

• Are there content tags or categories that may cause redundant filtering?

Data, Content & Goal Mismatch

• What are your users looking for when they find your content collection?

• Is this content collection offering them the answers they need?

• Is the data you’ve sourced relevant to your target users?